Digital transformation means involving digital technologies in all areas of business. It is a complex change of processes, internal systems, the way of interaction with customers, as well as corporate culture and internal communication. It enhances the customer experience and provides customers with what they want – greater efficiency, speed, and constant availability.
Digital transformation is the only way to succeed in the rapidly evolving world of e-commerce and respond to customer needs and requirements. In essence, it is a departure from the long-term business processes on which companies were built, in favor of relatively new practices that are still being defined and developed.