Key attributes of successful digital transformation

The world of e-commerce is undergoing very rapid development. New competitors are growing faster than before and coming from anywhere. Success depends on many factors. One of the most important is a digital transformation.

What is the digital transformation?

It is the integration of digital technology into all areas of business. It fundamentally changes business and corporate processes, corporate culture, and customer experience. In the field of corporate culture, digital transformation requires constant questioning of the current state, dissatisfaction with it, experimentation, and thinking out-of-the-box. It is about transforming the traditional business into the digital age.

Because the digital transformation will look different for each company, it can be difficult to determine a definition that applies to everyone. Simply put, this means moving away from the long-term business processes on which companies were based, in favor of relatively new practices that are continuously being defined and evolving.

It is necessary to realize that this is a complex change.

digitální transformace

  • In the past, many companies have undergone digitization, the transition from analog to digital media.
  • Subsequently occurred digitalization, which converted selected processes into digital data.
  • We are now in the age of digital transformation, which is changing complex processes and the entire business from internal systems to interact with customers. Customers do not want to call hotlines or go to branches. They require efficiency, speed, availability 24/7, and therefore it is necessary to make their way to you easier.

How to choose a suitable partner for digital transformation?

The future is in the integration
In recent years, more than 50% of e-shops have improved the customer experience by integrating technologies from more than 15 partners. Gartner has identified more than 50 discrete technologies that can become part of a comprehensive user e-com environment. That is why it is important to have an e-shop built in an open and flexible environment and keep up with the growing number of new functions and integrations.

One of the great benefits of digital transformation is agility. Speed ​​to market can mean the difference between success and failure. At a time when timing means everything, you need the strength of an ecosystem that will work in your favor.

Deployment options
It is important to find a partner who will allow you to choose the best solution for your needs and will be ideal for digital transformation. In the areas of data control, privacy, and security, you need to consider which deployment options are best for you. On-premise software – local installation on your servers or SaaS (Software as a Service) / Cloud – central software hosting.

Fast and cost-effective business expansion
To transform faster and manage capacity efficiently, it is important to choose a platform that integrates with a rich ecosystem of partners and offers ready-to-use features. With this option, you can go through the transformation more easily.

B2B features
Easy Processing of customer offers and price negotiations using a simplified workflow that can be fully managed within the platform or through external systems using APIs. Such an advanced workflow helps improve bid sensitivity and ultimately leads to higher conversion rates for your B2B e-com business.

Budoucnost e-com

Magento products that facilitate digital transformation

Magento Commerce
Unlimited shopping experiences and the benefits of cloud services for security, performance, and low TCO. It offers instant features, unlimited customization, and seamless third-party integration. With Magento Commerce, you are supported by a global ecosystem of marketers, partners, and developers.

Order management and BOPIS process
Features that help streamline orders, sales, and monitoring of physical transaction processes. Creates accurate inventory estimates based on trends. That will ensure readiness, and you will not hold excess inventory. To increase customer loyalty, Magento 2.4 now allows you to work with the BOPIS (Buy Online Pickup In-Store) process. Order online, deliver home, or pick up at the store? No problem.

Magento Business Intelligence
Keep data under control with Magento BI, analyze customer behavior, have a regular and accurate overview of products and marketing activities. That will provide you with the basis for finding new growth opportunities. You can share statistics and trends across the company with a few clicks.

Transform your business with Magento.

We will help you succeed in the process of digital transformation.

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