5 benefits of Magento ecosystem
According to Gartner and Forrester, Magento is a global leader in e-commerce platforms. Its ecosystem is one of the greatest benefits. What are they like?
Magento is primarily a global, at the time the largest e-commerce ecosystem in the world, which covers the following major software products:
- Magento Commerce
- Magento Open Source
- Magento Order management
- Magento Business Intelligence
If you are new to Magento, it is important to find your way around. The Magento ecosystem is also among the greatest added values. So what are its benefits?
1. Feature richness
The Magento ecosystem itself contains 5,000+ extensions, which can be purchased on the Magento Marketplace or often outside it. Some accessories replace hundreds of man-days of work. Magento templates are already available, of course. The ecosystem also integrates out-of-the-box with many external enterprise services, such as DotDitigal (Marketing Automation Platform), payment gateways and more.
2. Community and contributors
The whole ecosystem benefits mainly from the huge community and community contributors who participate in the development of the platform. Over 400,000 community members can be found on the official Magento forum.
3. Events and meetups
Magento / Adobe organizes a large number of meetups and events. It is definitely worth mentioning the recent Imagine Adobe summit, which you can watch all online, as well as the popular Polish Meet Magento and many others, see upcomings events. There are several of them a year in Central / Western Europe.
4. Integration with Adobe
At the same time, Adobe closely integrates its products with the Magento Commerce Edition platform:
- Adobe Experience Cloud
- Adobe Commerce Cloud
- Adobe Analytics
- Adobe Sensei
- Adobe Marketo
- Adobe Target
- Adobe Campaign
Of interest is the recent release of the AI machine learning product recommendation engine (Adobe Sensei) from the Adobe Experience platform, free of charge for projects with a Magento Commerce license. Furthermore, from version 2.4 integration with Adobe Stock directly in PageBuilder. Adobe experience for personalized Site Search will soon be added from Adobe experience.
5. Education and innovation