What does m-commerce gap mean?

What is covered by the term m-commerce gap? What methods apply to its solution? Let’s take a look at what is behind it and how it is possible to deal with it successfully.

What does the m-commerce gap mean?

M-commerce is also called mobile commerce or m-comm. Includes any monetary transaction made using a mobile device. It allows people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet.

The m-commerce gap is the gap in financial transactions that exists for consumers between their viewing of goods and services on a mobile device and purchases made on a mobile device. In a nutshell, based on how often consumers use their mobile devices, there is a huge opportunity for increased, actual purchases and sales via mobile devices.

Huge m-commerce market

Today, almost anything is possible through mobile phones. Order lunch for work, have a taxi delivered to you where you are standing, play high-quality games. Online shopping is also common, but with one minor flaw – users do not want to complete the purchase process. And this is called the m-commerce gap.

Although most of today’s e-shops have a responsive web interface for phones/tablets and due to the pandemic situation, users browse shopping portals more than ever before, there are no purchases themselves via mobile platforms.

The reason is trivial. Users of mobile platforms are annoyed with the interface itself, ie the size of the shopping environment. Although today’s mobile devices are on the verge of the maximum size, users prefer to still shop on the desktop, where all information or photos about products are much clearer and more clearly arranged.

Of course, the layout of mobile applications or pages designed to suit the dimensions and capabilities of mobile devices, but taking full advantage of all the advanced features that smartphone users take for granted remains a little out of reach of desktop capabilities.

So how to easily solve the m-commerce gap?

The easiest way is to meet customers as much as possible. Here we have selected a few tips and recommendations that will greatly facilitate the customer’s shopping processes.

First of all, try to make the whole purchasing process as efficient as possible. That means reducing the number of consecutive shopping sites. It’s also a good idea to make sure your purchase pages are clear and don’t force a lot of information at once.

Modern payment methods today include Google / Apple pay. In some Czech e-shops, we have recently seen those payment options implementations more often, and we are sincerely happy about it – it is just another step towards more convenient shopping.

PWA is the way. One of the other possible solutions is the so-called PWA, which replaces the classic mobile applications through which you normally shop. You don’t have to download them at all, the purchase process also works offline, loading products is lightning fast and in general, this is a recent trend, which is worth following in the future. The world’s largest retail players have been operating at PWA for some time now, and both user responses and sales have demonstrably improved.

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