AI features and tools in Adobe Commerce
The use of AI and machine learning is no longer an advantage, but a necessity without which you’ll struggle to keep up with your competitors. Thanks to these tools, you can significantly improve the customer experience, optimize internal processes and better target marketing campaigns. In this article, we’ll look at how Adobe Commerce uses AI and how it can help you.
Adobe Sensei
Adobe Commerce offers a wide range of AI tools through Adobe Sensei. Among other things, the advanced AI and ML framework allows you to automate and personalize the customer journey in your store based on detailed data analytics, or optimize marketing campaigns. It goes across all of Adobe’s features, making it a handy tool for creatives, marketers, analysts and salespeople.
What Adobe Sensei can do?
1. Real-time behavioral analysis
Adobe Sensei analyzes customer behavior on the web in real time to personalize content, deliver high-quality product recommendations and create tailored promotions for individual customers. This leads to higher conversion rates, a better shopping experience and, in consequence, increased customer loyalty.
With this advanced analytics, you’ll be able to identify customer drop-off points and understand which products are performing well and which ones aren’t. The Product Recommendation module works by aggregating user behavior data and catalog data to create recommendations for each product type. The user interface allows you to track different metrics (views, product clicks, revenue, etc.), to better target your advertising and achieve better results.
2. Intelligent search
Adobe Sensei can interpret search queries with high accuracy, allowing customers to find the product they are looking for faster and with less effort. This leads to a better customer experience and higher conversion rates.
3. Inventory management automation
AI helps predict demand trends and optimize inventory levels, minimizing the risk of overstocking or, on the contrary, product shortages.
4. Optimisation of marketing activities
Adobe Sensei offers an intuitive marketing campaign tool to help you:
- predict performance (based on deep analysis of previous data)
- determine adequate spend and optimize performance (by setting the appropriate return for each bid item)
- effectively reallocate budget by comparing predictions with actual results (e.g. for keywords)
5. Advanced analytics
Adobe Sensei can collect data from multiple sources and use it to drive business. It identifies patterns of behavior and reveals areas that need attention. It enables you to develop real-time optimization and scaling plans, predict customer behavior based on machine-learned attributes, and understand differentiators and conversion rates. Data analysis helps in identifying potential causes or contributing factors for significant changes in trends and anomalies.
6. Customer journey
From email campaigns to social media surveys, advanced predictive AI insights allow you to design complex journeys based on customer behavior and preferences. It also helps you find and target the most relevant customers, retain existing ones, and optimize experience delivery to improve campaign ROI.
Adobe Sensei GenAI and Firefly
GenAI is generative artificial intelligence that is part of the Adobe Experience Cloud. It creates something new and unique and can convert ordinary words into images, graphics, videos, documents and other digital formats. GenAI can enhance creative processes by providing new opportunities for imagination, experimentation and idea execution. Thus, it can be used to create personalized content, “humanize” conversations or connect with more customers.
Adobe Firefly works similarly to other types of AI – it uses a machine learning model and large datasets to produce a specific type of result. When it comes to generating images, the model is trained on hundreds of millions of images to be able to recognize patterns and create new images based on its own dataset. However, it is not limited to images – it can also create videos, documents, digital experiences, etc., all based on text or other input.
Adobe Firefly should complement Adobe’s popular creative tools and allow you to use text to edit and generate a wide range of media from static images to videos to 3D content – plus tools like brushes, vectors, textures and more.
In the near future, it should be able to quickly test design variations, remove distracting elements from photos, add elements to illustrations, change the mood of videos, add textures to 3D objects, and much more.