W-Technika: B2C E‑store on Shopify
Rapid deployment of a localized Shopify store for the Czech and Slovak markets.
Client
W‑Technika specializes in selling technical equipment and accessories for both home DIY enthusiasts and professional craftsmen. With growing demand for online shopping, the company decided to simplify the purchase process and get closer to end customers in the Czech Republic and Slovakia.
Challenges
- Expansion to two markets (CZ/SK) – required localized content, support for CZK and EUR currencies, and separate domains.
- Fast time-to-market – the goal was to launch a fully functional e‑store quickly and within budget.
- Data migration from the existing platform to Shopify, including products, categories, CMS content, and SEO metadata.
- UX/UI optimization for desktop, mobile, and tablet – without an internal design team.
Solution
- Shopify + Shopify Markets to manage both CZ and SK storefronts from a single admin.
- Core setup: payments via Shopify Payments, tax and shipping zones, multi-currency configuration.
- Design: selection and customization of a theme, implementation of brand elements, and ensured full responsiveness.
- Data migration: full transfer of products, categories, URLs, and SEO metadata, including 301 redirects to preserve traffic.
- Test & Launch: payment/shipping test scenarios, final QA, and domain deployment for w-technika.cz and w-technika.sk.
- Methodology: managed via a waterfall model with fixed scope, timeline, and budget.
Looking to launch your e-store quickly? Book your consultation here.
Results & Benefits
- One store, two domains, two currencies – centralized content and pricing management.
- Localization: fully translated catalog and checkout experience in Czech and Slovak.
- Preserved SEO – seamless transition with proper redirects and metadata migration.
- Quick launch – project delivered on time and within budget.
What’s the takeaway?
The W-Technika project proves that with Shopify, a localized multi-country B2C store can be launched in just a few weeks – with no compromise on SEO, performance, or user experience.
Let’s discuss how Shopify can speed up your customer journey too.
Miro Kramar