This project smells like success – a fragrance wholesale B2B platform built on headless Magento 2 OS for ZNZ Perfumes Wholesale, conquering online marketplaces.
ZNZ Perfumes Wholesale supplies European e-stores, station stores, and marketplace sellers with hundreds of global cosmetics and fragrance brands.
To meet growing B2B demand, the company chose to migrate to a scalable Magento 2 Open Source platform and partnered with us for both technical execution and strategic e-commerce consulting.
- Heavy B2B model – complex pricing tiers, custom discounts, and specific payment terms per buyer.
- Tens of thousands of SKUs with frequent price and availability changes.
- International logistics – EU-wide shipping, varied carriers, and export documentation.
- Need for automation – future integration with warehouse (WMS) and order processing systems.
The project began with a series of discovery sessions where Magexo:
- Mapped current purchasing, logistics, and B2B registration processes.
- Defined high-impact “quick-win” features (CSV order upload, bulk cart import, downloadable price lists).
Need a similar B2B solution? Book your consultation here.
- Magento 2 OS extended with B2B modules (Companies, Shared Catalog, order approvals).
- Headless wholesale portal – Vue.js PWA connected via Magento GraphQL ensures lightning-fast response even with large carts.
- Automatic pricing feeds (XML/CSV) tailored to buyer segments.
- Multi-carrier logistics – dynamic carrier selection by weight, value, and destination (DPD, Dachser, DB Schenker).
- Marketplace integrations – M2E Pro, Channable, and BaseLinker ensure real-time listing and order sync across major European marketplaces.
- API gateway – ready for future WMS and ERP integration.
- Order in under 3 minutes – wholesale buyers upload a CSV, and the system checks availability and pricing in real-time.
- Unified catalog – buyers always work with up-to-date data.
- Improved buyer experience – responsive PWA, personalized pricing, and transparent shipping status in the customer portal.
- Expanded sales reach – marketplace integrations (Amazon, eBay, eMAG, Kaufland.de, and more) help ZNZ acquire new buyers without manual listings.
The migration of ZNZ to Magento 2 OS and a headless B2B portal shows that even wholesale operations with tens of thousands of products can be digitalized efficiently, without compromise, and with a user-friendly experience.
Need a similar B2B setup? Let’s talk – we’ll help you design and build a wholesale platform that accelerates your digital commerce.
