A localized multilingual e-store on Shopify Plus for TrueLife
TrueLife develops smart devices for health and personal care – from air purifiers to toothbrushes and contactless thermometers. In 2024, the brand decided to significantly boost its D2C strategy with a new platform tailored to customers across both CEE and DACH regions.
Magexo was tasked with building an online store that:
- Increases the share of B2C revenue,
- Launches simultaneously in 7 markets (6 currencies, 7 languages),
- Delivers a top-tier customer experience from first click to checkout.
- Expanding into multiple markets without waiting for full ERP/PIM integration.
- Maintaining a consistent visual identity across all languages and sales channels.
- Managing a rich product catalog with multilingual descriptions and variants.
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- Shopify Plus + Markets for centralized domain, currency, and tax management.
- Optimized premium Shopify theme adapted to Core Web Vitals principles (LCP, CLS, INP).
- Temporary data feeds via CSV → Keboola → Shopify API – client managed the pipeline; Magexo provided the API contract and sandbox.
- Enhanced functionality via trusted apps for comparison, reviews, wishlist, and local delivery options.
- Centralized admin for 7 markets, 6 currencies, and 7 language versions.
- Faster time-to-market – all versions launched in a short cycle without ERP dependency.
- Improved shopping experience through wishlist, intuitive filtering, and localized checkout.
- Simplified content management – translations handled via Translate & Adapt; unified components for banners and content sections.
The TrueLife project proves that with Shopify Plus and an agile approach, it’s possible to launch a fully localized online store across Central and Western Europe in a rapid, iterative cycle.
Planning a similar upgrade? Let’s talk about how Shopify Plus can accelerate your business growth.
