A scalable B2B and D2C multi-store platform built on Adobe Commerce and a marketplace for the Kofola ČeskoSlovensko Group
The Kofola ČeskoSlovensko Group is one of the largest producers of non-alcoholic beverages in Central and Eastern Europe. It owns iconic brands such as Kofola, Rajec, Ugo, Ondrášovka, and more.
In 2021, the management decided to transform its traditional distribution model and get closer to both end customers and business partners through a proprietary digital platform. To implement this comprehensive Direct-to-Customer (D2C) and B2B strategy, Kofola chose us.
- A fragmented digital ecosystem – separate e-shops and ordering channels for each brand and market.
- The need to build a unified marketplace for both third-party vendors and in-house brands, enabling quick vendor onboarding and product assortment expansion.
- Dependency on offline orders (call centers, sales reps) slowed down growth and increased costs.
- Limited integration with SAP; pricing and inventory data were not available in real time.
- The need to scale across multiple countries while maintaining unified administration and user experience.
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- Unified multi-store platform built on Adobe Commerce (Magento 2) using a single-instance architecture.
- PWA frontend for sub-second loading times and a smooth mobile user experience.
- Mirakl Marektplace – an integrated module for managing third-party offers and scaling the assortment without modifying the core code.
- Hybrid integration layer (SOAP API + CSV) connecting to SAP and other internal systems.
- Continuous development of new projects – Supplo extends the Kofola platform with a price-transparent purchasing process and B2B self-service functionality.
- High adoption of digital ordering in the pilot market within the first months.
- Significant GMV growth after pricing unification and platform rollout.
- Faster order processing thanks to automated pricing and inventory data from SAP.
- Sub-second loading time for main pages (internal Lighthouse measurements).
MageXo and Kofola continue to innovate:
- Supplo Marketplace for HoReCa: vendor onboarding, approval workflows, and a unified offering of products and services.
- Fast rollout of new brand shops across CEE regions.
- Expansion into B2B self-service, loyalty programs, and real-time reporting.
The implementation of Kofola Market and the development of the Supplo Marketplace prove that a well-crafted e-commerce strategy combining Adobe Commerce and Mirakl Marketplace can deliver scalable results in both B2B and D2C segments.
Want a similar solution for your brand? Contact us and let’s talk about how we can accelerate your growth.
