Artisème: Digital Transformation with Shopify
E-Store migration to Shopify with improved UX, integrations, and readiness for future growth.
Client
Artisème is a design store and gallery connecting Czech and international customers with original works by local artists and artisans. The client’s goal was to strengthen their online presence and streamline digital sales channels.
Challenges
- Outdated e-commerce platform: The previous setup couldn’t meet the brand’s growing needs, particularly in product management and user interface.
- Lack of system integration: Tools like Fakturoid and Zásilkovna weren’t properly connected, making logistics and accounting more complicated.
- Limited customization options: The existing platform didn’t allow for easy design or functional adaptations specific to the brand’s vision.
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Solution
- Migration from WordPress to Shopify: Ensuring a smooth transition, including complete data export/import.
- Design & UX updates: New homepage, product pages, and other key sections redesigned to enhance user experience.
- Tool integration: Seamless connection to Fakturoid (invoicing) and Zásilkovna (logistics).
- Analytics setup: Hotjar and GA4/GTM integration for user behavior tracking and conversion optimization.
- Custom functionality: Branded pages like “Designers Page”, “About Us”, and “Event Page” to better communicate the brand story.
Results & Benefits
- Increased conversion rate: Optimized UX and analytics tools contributed to higher conversion performance.
- Operational efficiency: Streamlined logistics and accounting through proper system integration.
- Stronger brand presentation: The redesigned e-store better communicates the brand’s values and story.
- Flexibility for future growth: Shopify makes it easier to scale and adapt the platform to market needs.
What’s the takeaway?
Together with Magexo, Artisème successfully transformed its online store into a modern, efficient, and user-friendly platform that supports ongoing growth. And the collaboration continues…
Let’s discuss how Shopify can help improve the shopping experience for your customers too.
Miro Kramar