Lauben: Rapid Expansion with Shopify Plus
A premium multilingual e-store for 7 markets built on Shopify Plus for Lauben.
Client
Lauben designs stylish kitchen appliances and smart home devices – from air fryers to fully automatic coffee machines. To strengthen its direct-to-consumer (D2C) strategy and boost online sales, the brand opted for a new multilingual platform on Shopify Plus.
Challenges
- Launching in 7 markets and 6 currencies simultaneously (CZ, SK, PL, HU, SI, HR, DE/AT).
- Maintaining a premium visual identity across all language versions.
- Fully localized checkout with local payment methods and shipping carriers.
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Solution
- Shopify Plus + Markets – centralized management of domains, currencies, and tax rules.
- Premium Shopify theme customized for Core Web Vitals (fast loading, stable layout).
- Wishlist, comparison, and reviews integrated via trusted apps: Wishlist Hero, Compareder, Judge.me.
- Local shipping with Packeta and DPD, connected through official apps.
Results & Benefits
- Single admin, seven markets – quick updates to content and pricing across countries.
- Consistent premium look – unified UI components and pre-designed banner templates.
- Improved shopping experience – wishlist, intuitive filtering, and fully localized checkout.
- Fast time-to-market – all language versions launched in a short, iterative cycle with zero downtime.
What’s the takeaway?
With Shopify Plus and an agile approach, it’s possible to launch a fully localized, visually consistent online store across Central and Western Europe – without unnecessary delays.
Let’s discuss how to scale your e-commerce in just a few weeks.
Miro Kramar