FIXED: B2B & B2C on Shopify Plus

Modernizing B2B & B2C e-commerce for FIXED.zone on Shopify Plus

Client

FIXED.zone is a Czech manufacturer of premium mobile accessories (cases, chargers, and holders). Thanks to its in-house development and focus on quality, the company has successfully expanded into European markets. In 2023, it reached a turnover of CZK 445 million.

Assignment

When FIXED approached MageXo in 2022, they were looking for a partner who would:

  • unify B2B and B2C sales into one modern ecosystem,
  • build seamless online integration with ERP I6 and the accounting system Pohoda,
  • provide a configurator for personalized products,
  • prepare a platform ready for rapid expansion into new markets and marketplaces.
Challenges
  • Outdated online stores could no longer keep up with the growing portfolio or customer expectations.
  • Inaccurate stock levels and duplicate manual processes slowed down shipping and strained finances.
  • A multilingual catalog and flexible B2B pricing tiers were needed.
  • High UX demands — from the configurator to fast checkout with local carriers.

Facing similar challenges with migrating to a new platform or improving your e-store operations? Book your consultation here.

Solution
  • Shopify Plus as a unified platform for B2B and B2C with centralized administration.
  • Integration middleware on Google Cloud → real-time connection to ERP I6 (products, inventory, orders) and Pohoda (invoices).
  • Shopify Plus Companies & Catalogs for dynamic B2B pricing levels; segmentation and promotions for B2C.
  • Custom configurator built on Storefront API — customers see the final product before adding it to the cart.
  • Functionality extendedthrough proven apps: Compareder (product comparison), Judge.me (reviews), Packeta & DPD (shipping), Wishlist Hero, SpurIT Discount Reminder.
Results & Benefits
  • Centralized ecosystem: a single source of truth for products, inventory, and invoices.
  • Faster shipping: real-time stock data and automated carriers shortened the time to delivery.
  • Higher conversions: 3D configurator and wishlist simplified the path to purchase.
  • Robust B2B portal: tailored catalogs for distributors, volume pricing, and unified ordering.
What’s the takeaway?

The FIXED project is a great example of how Shopify Plus, paired with top-tier integrations and a focus on UX, can turn fragmented systems into a competitive advantage – all within one project cycle.

Let’s talk about how Shopify Plus can help your business grow.

Miro Kramar