Modernizing B2B & B2C e-commerce for FIXED.zone on Shopify Plus
FIXED.zone is a Czech manufacturer of premium mobile accessories (cases, chargers, and holders). Thanks to its in-house development and focus on quality, the company has successfully expanded into European markets. In 2023, it reached a turnover of CZK 445 million.


When FIXED approached MageXo in 2022, they were looking for a partner who would:
- unify B2B and B2C sales into one modern ecosystem,
- build seamless online integration with ERP I6 and the accounting system Pohoda,
- provide a configurator for personalized products,
- prepare a platform ready for rapid expansion into new markets and marketplaces.

- Outdated online stores could no longer keep up with the growing portfolio or customer expectations.
- Inaccurate stock levels and duplicate manual processes slowed down shipping and strained finances.
- A multilingual catalog and flexible B2B pricing tiers were needed.
- High UX demands — from the configurator to fast checkout with local carriers.
Facing similar challenges with migrating to a new platform or improving your e-store operations? Book your consultation here.

- Shopify Plus as a unified platform for B2B and B2C with centralized administration.
- Integration middleware on Google Cloud → real-time connection to ERP I6 (products, inventory, orders) and Pohoda (invoices).
- Shopify Plus Companies & Catalogs for dynamic B2B pricing levels; segmentation and promotions for B2C.
- Custom configurator built on Storefront API — customers see the final product before adding it to the cart.
- Functionality extendedthrough proven apps: Compareder (product comparison), Judge.me (reviews), Packeta & DPD (shipping), Wishlist Hero, SpurIT Discount Reminder.

- Centralized ecosystem: a single source of truth for products, inventory, and invoices.
- Faster shipping: real-time stock data and automated carriers shortened the time to delivery.
- Higher conversions: 3D configurator and wishlist simplified the path to purchase.
- Robust B2B portal: tailored catalogs for distributors, volume pricing, and unified ordering.
The FIXED project is a great example of how Shopify Plus, paired with top-tier integrations and a focus on UX, can turn fragmented systems into a competitive advantage – all within one project cycle.
Let’s talk about how Shopify Plus can help your business grow.
