A great user experience on an e-shop can be replaced by a team of salespeople. Customers will enjoy shopping, you can engage thousands of them at once and they will keep coming back. To help you continually improve the customer experience, we’ve put together some tips on how to do just that.<\/p>\n\n\n\n
MOBILIZATION<\/span><\/h4>\n\n\n\n\n\nSales from mobile devices are growing rapidly, but customers are still not satisfied with the average mobile commerce experience. In 2020, 27% of consumers even described mobile shopping as “stressful”. How can we ensure that the customer experience in m-commerce is the same as when shopping from desktop? Ensure product information is readable on mobile devices without having to zoom. Use best practices for payment forms, remove unnecessary fields or graphics, simplify payments. Give shoppers access to all site features via the mobile web.<\/p>\n<\/div>\n\n\n\n
\n![\"Mobilization\"](\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\")
<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\nPWAs, Progressive Web Applications<\/strong>, can also be a solution. With this solution, users can easily install the e-shop on their phones. The biggest advantage of PWAs is that they are much faster <\/strong><\/a>and more pleasant to use than traditional applications. Users become more loyal and return for their purchases thanks to PWA.<\/p>\n\n\n\n<\/div>\n\n\n\nPERSONALIZATION<\/span><\/h4>\n\n\n\n\n\n<\/a><\/figure>\n<\/div>\n\n\n\n\nBuild loyal relationships with new and existing customers. Spend big money on advertising every year to attract new customers, to convince them to buy. You deliver the product or service and the customer has a pleasant experience throughout the purchase. And what else? Will you hope they come back?
Don’t let the work and expense go to waste by not providing your customers with a loyalty program<\/strong>. This will help you increase revenue, customer numbers and provide data on how best to tailor marketing to your existing customers. Adobe Commerce<\/strong> natively supports customer loyalty programs. It allows you to reward customers for a wide range of transactions, activities, and even promotions, and the program is easily customizable.<\/p>\n<\/div>\n<\/div>\n\n\n\nA great search experience on your store is essential to the customer experience of all users, regardless of the device they use to shop on your store. Adobe Commerce now offers Live Search<\/a><\/strong>, a native search feature that provides lightning fast and hyper-relevant results. It is based on Adobe Sensei<\/a><\/strong> technology and uses AI and machine learning algorithms to analyze aggregated visitor data in depth. This data, combined with the Adobe Commerce catalog, results in highly engaging, relevant and personalized shopping experiences. It provides smarter filtering, semantic search and auto-completion, enabling customers to find what they’re looking for in less time. Adobe Commerce also leverages Adobe Sensei for personalized product recommendations. It automatically analyzes vast amounts of data about customer behavior and purchases to recommend the most relevant items for a particular user in a given context. Recommendations can be customized to a specific user’s data or generalized for anonymous users.<\/p>\n\n\n\n
Sales from mobile devices are growing rapidly, but customers are still not satisfied with the average mobile commerce experience. In 2020, 27% of consumers even described mobile shopping as “stressful”. How can we ensure that the customer experience in m-commerce is the same as when shopping from desktop? Ensure product information is readable on mobile devices without having to zoom. Use best practices for payment forms, remove unnecessary fields or graphics, simplify payments. Give shoppers access to all site features via the mobile web.<\/p>\n<\/div>\n\n\n\n
![\"Mobilization\"](\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2022\/01\/Navrh-bez-nazvu-40.png\")
<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\nPWAs, Progressive Web Applications<\/strong>, can also be a solution. With this solution, users can easily install the e-shop on their phones. The biggest advantage of PWAs is that they are much faster <\/strong><\/a>and more pleasant to use than traditional applications. Users become more loyal and return for their purchases thanks to PWA.<\/p>\n\n\n\n Build loyal relationships with new and existing customers. Spend big money on advertising every year to attract new customers, to convince them to buy. You deliver the product or service and the customer has a pleasant experience throughout the purchase. And what else? Will you hope they come back? A great search experience on your store is essential to the customer experience of all users, regardless of the device they use to shop on your store. Adobe Commerce now offers Live Search<\/a><\/strong>, a native search feature that provides lightning fast and hyper-relevant results. It is based on Adobe Sensei<\/a><\/strong> technology and uses AI and machine learning algorithms to analyze aggregated visitor data in depth. This data, combined with the Adobe Commerce catalog, results in highly engaging, relevant and personalized shopping experiences. It provides smarter filtering, semantic search and auto-completion, enabling customers to find what they’re looking for in less time. Adobe Commerce also leverages Adobe Sensei for personalized product recommendations. It automatically analyzes vast amounts of data about customer behavior and purchases to recommend the most relevant items for a particular user in a given context. Recommendations can be customized to a specific user’s data or generalized for anonymous users.<\/p>\n\n\n\nPERSONALIZATION<\/span><\/h4>\n\n\n\n
![\"personalization\"](\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2022\/01\/Navrh-bez-nazvu-45.png\")
<\/a><\/figure>\n<\/div>\n\n\n\n
Don’t let the work and expense go to waste by not providing your customers with a loyalty program<\/strong>. This will help you increase revenue, customer numbers and provide data on how best to tailor marketing to your existing customers. Adobe Commerce<\/strong> natively supports customer loyalty programs. It allows you to reward customers for a wide range of transactions, activities, and even promotions, and the program is easily customizable.<\/p>\n<\/div>\n<\/div>\n\n\n\n
![\"socialization\"](\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2022\/01\/Navrh-bez-nazvu-46.png\")
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