Link to the talk<\/a> Since last year we\u2019ve all been living the new normal, where interacting with brands has become increasingly digital. Industry experts Jason and John reveal what will the marketing and customer experience landscape look like this year.<\/span><\/p>\n According to their experience, we will see: <\/span><\/p>\n <\/p><\/span><\/span><\/span><\/span><\/li>\n <\/p><\/span><\/span><\/span><\/span><\/li>\n <\/p><\/span><\/span><\/span><\/span><\/li>\n <\/p><\/span><\/span><\/span><\/span><\/li>\n And what are their recommendations for digital marketers for 2021? There is no time to rest, here is the to-do list: <\/span><\/p>\n …………………………………………<\/span><\/strong><\/p>\n\n\n\n Link to the talk<\/a> As we all know, COVID accelerated the increase in online shopping and consumers are turning directly to brands to fulfill their needs. As a result, B2B companies are investing in digital transformation to align with changing consumer behaviors. Mike and Charlie share their experience how they\u2019ve done it at Pentair.<\/span><\/p>\n Charlie mentioned few important facts why customers turn to buy directly from the brand.<\/span> First is<\/span> product availability and greater selection. Customers are also looking for increased comfort and convenience in terms of returns, shipping, etc. And last but not least, they want to lower the costs.<\/span><\/p>\n And what are the main reasons why accelerate the digital transformation <\/strong>on companies\u2019 side?<\/span><\/p>\n Charlie also thinks that for implementation of a successful DT you need to develop a strategy and a roadmap<\/strong>. Here are some tips on what to focus on: <\/span><\/p>\n <\/p><\/span><\/span><\/span><\/span><\/li>\n Then Mike presented 5 Must-Haves for a Streamlined DTC Channel<\/strong>:<\/span><\/p>\n DTC and B2B can go hand-in-hand<\/b> …………………………………………<\/span><\/strong><\/p>\n\n\n\n Link to the talk<\/a> Gian and Ryan presented a case study about how United Wheels managed to leverage a multisite Magento Commerce implementation to expand into several new niche markets. In this project they had to deal with managing multiple brands across numerous sales channels, building brand identity for each new and distinct channel, providing an exceptional customer experience, and improving revenue-generation capabilities. They both agreed on the fact that extensive integration work was critical to project success, bringing data from all brands into one ecosystem to better understand and engage the customer. <\/span><\/p>\n So what was their growth strategy? <\/span><\/p>\n The Need:<\/b> Multiple dynamic, scalable eCommerce sites that are easily managed from one <\/span>platform<\/span><\/p>\n The Goals:<\/b> Expand visibility of the DTC brands and flourish in both B2B and DTC markets<\/span><\/p>\n The Solution:<\/b> Partner with the experienced Magento team, implement Magento eCommerce, and <\/span>integrate with the existing ERP, JD Edwards on IBM i<\/span><\/p>\n They presented lots of technical details, but for us is interesting what they\u2019ve learned:<\/span><\/p>\n <\/p><\/span><\/span><\/span><\/span><\/li>\n And what are the results? All United Wheels sites now benefit from Magento, including:<\/span><\/p>\n …………………………………………<\/span><\/strong><\/p>\n\n\n\n Link to the talk<\/a>
Authors: Jason Heller, John Copeland<\/span><\/p>\n\n
<\/b>Personalization at scale is the answer to pandemic\u2019s digital acceleration\n
<\/b>The cookie has crumbled; the renaissance in contextual, intent-based targeting\n
<\/b>2020: digital transformation under duress, investments under pressure to deliver value\n
<\/b>Culture and society can change in an instant, so companies need to be agile\n
<\/b>More experiential, relevant, and personalized ads, ads focusing on brand purpose<\/span><\/li>\n<\/ul>\n\n
Building a Scalable Direct-to-Consumer Digital Foundation<\/strong><\/strong><\/strong><\/h2>\n\n\n
Authors: Mike Lewis, Charlie Hall <\/span><\/p>\n\n
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They both agreed that it is very important to preserve the relationships with all your partners, they can also benefit from your new DTC channel \u2013 e.g. consultation, delivery, and installation, service and support, maintenance, etc.
<\/span><\/p>\n\n\n![\"\"](\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/01\/three_people_warehouse_low-1024x294.jpg\")
<\/a><\/figure><\/div>\n\n\n\nMultiple DTC and B2B Brands, One Platform and Integration<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n
Authors: Gian Genovesi, Ryan Henning<\/span><\/p>\n\n
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Optimize Your Site Performance with Progressive Web Application<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n
Authors: John Knowles, Salvatore Denaro<\/span><\/p>\n