{"id":9252,"date":"2021-02-10T13:30:51","date_gmt":"2021-02-10T13:30:51","guid":{"rendered":"https:\/\/www.magexo.cz\/ux-cx-design\/"},"modified":"2021-04-13T12:22:26","modified_gmt":"2021-04-13T12:22:26","slug":"ux-cx-design","status":"publish","type":"page","link":"https:\/\/www.magexo.cz\/en\/ux-cx-design\/","title":{"rendered":"UX &amp; CX Design"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\"><strong><span class=\"has-inline-color has-luminous-vivid-orange-color\">Customer&#8217;s<\/span> <span class=\"has-inline-color has-luminous-vivid-orange-color\">shopping behavior is changing. UX helps you keep up<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">Many e-shops are underperforming because they were designed without the end-user in mind. In these situations,&nbsp;executives or even IT developers who think they know their clients typically make important decisions.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">As a result, websites are designed for the stakeholders and not for the customers. All this can be prevented with the UX approach.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-aspectratio=\"500\/431\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research.png\" alt=\"\" class=\"wp-image-9121 lazyload\" width=\"500\" height=\"431\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research.png 1000w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-300x258.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-768x661.png 768w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-450x387.png 450w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-348x300.png 348w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-193x166.png 193w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-462x398.png 462w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-197x170.png 197w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_research-300x258@2x.png 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ROI of UX<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Typical business areas that can improve&nbsp;ROI&nbsp;(return of investment) from user experience are:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-aspectratio=\"125\/125\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_revenue-1.png\" alt=\"\" class=\"wp-image-9155 lazyload\" width=\"125\" height=\"125\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_revenue-1.png 250w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_revenue-1-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_revenue-1-181x181.png 181w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_revenue-1-170x170.png 170w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Revenue<\/span><\/h6>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-aspectratio=\"125\/125\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_support-1.png\" alt=\"\" class=\"wp-image-9159 lazyload\" width=\"125\" height=\"125\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_support-1.png 250w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_support-1-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_support-1-181x181.png 181w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_support-1-170x170.png 170w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Support costs<\/span><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-aspectratio=\"125\/125\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_retention-1.png\" alt=\"\" class=\"wp-image-9157 lazyload\" width=\"125\" height=\"125\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_retention-1.png 250w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_retention-1-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_retention-1-181x181.png 181w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_retention-1-170x170.png 170w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Customer retention<\/span><\/h6>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-aspectratio=\"125\/125\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_dev-1.png\" alt=\"\" class=\"wp-image-9162 lazyload\" width=\"125\" height=\"125\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_dev-1.png 250w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_dev-1-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_dev-1-181x181.png 181w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_dev-1-170x170.png 170w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Development costs<\/span><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-aspectratio=\"125\/125\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_productivity.png\" alt=\"\" class=\"wp-image-9167 lazyload\" width=\"125\" height=\"125\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_productivity.png 250w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_productivity-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_productivity-181x181.png 181w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_productivity-170x170.png 170w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-luminous-vivid-orange-color\">Team productivity<\/span><\/strong><\/h6>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-aspectratio=\"125\/125\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_time_to_market.png\" alt=\"\" class=\"wp-image-9169 lazyload\" width=\"125\" height=\"125\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_time_to_market.png 250w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_time_to_market-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_time_to_market-181x181.png 181w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/ux_time_to_market-170x170.png 170w\" sizes=\"(max-width: 125px) 100vw, 125px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Time to market<\/span><\/h6>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do we execute UX design<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">UX is not just about research and design. It\u2019s about a holistic strategy. You\u2019re creating a vision and a plan that will both delight users and provide tangible business results.<\/p>\n\n\n\n<p class=\"has-text-align-left\">We involve end users throughout the design and development to ensure our frontends are fully usable and provide an engaging and enjoyable user experience. We are analyzing data, interviewing users and observing them while they interact with the e-shop.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">In turn, those can be applied to prototype e-shop that better serve the client&#8217;s needs. With continuous testing and adjustments, <strong>we can help you improve conversions and ease of use, reduce mistakes and increase overall customer satisfaction<\/strong>.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img data-aspectratio=\"411\/409\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_process.png\" alt=\"\" class=\"wp-image-9177 lazyload\" width=\"411\" height=\"409\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_process-150x150@2x.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_process-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_process-181x181.png 181w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_process-264x264.png 264w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_process-170x170.png 170w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2021\/02\/UX_process-300x300@2x.png 600w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t<div id=\"popup-form\" class=\"popup-form-wrapp\"> \n\t\t<a class=\"js-popup-form-open btn btn--job\" href=\"#\">I want to know more<\/a>\n\t\t<div class=\"js-popup-form popup-form\">\n\t\t\t<div class=\"js-popup-form-close popup-form-background\"><\/div>\n\t\t\t<div class=\"popup-form-box\">\n\t\t\t\t<div class=\"popup-form-container\">\n\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f763-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/9252#wpcf7-f763-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"763\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f763-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"4.5.0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"form-box\">\n\t<div class=\"form-box-section form-box-section--thin\">\n\t\t<div class=\"form-box-section__title\">\n\t\t\t<p>Let's talk\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form-box-section__text\">\n\t\t\t<p><a href=\"https:\/\/calendly.com\/kramarm\/e-commerce-consultation?month=2023-10\" style=\"text-decoration: underline; font-weight: bold;\">Book your meeting here<\/a> or fill out the quick form and we will get back to you as soon as possible:\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your contact e-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel-523\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your contact phone\" value=\"\" type=\"tel\" name=\"tel-523\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your message (description of what you need help with, etc.)\" name=\"your-message\"><\/textarea><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div style=\"text-align: center\" class=\"form-col\">\n\t\t\t\t<p>I confirm the processing <a href=\"https:\/\/www.magexo.cz\/en\/consent-to-the-processing-of-personal-data\/\" target=\"_blank\"> of my personal data.<\/a>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row form-row--btn\">\n\t\t\t<div class=\"form-col\">\n\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<p><span id=\"wpcf7-69e509cb1e91d-wrapper\" class=\"wpcf7-form-control-wrap email-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-69e509cb1e91d-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-69e509cb1e91d-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"email\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n\t\t<\/p>\n\t\t<div class=\"form-row form-row--btn\">\n\t\t\t<div class=\"form-col form-col--center\">\n\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn\" type=\"submit\" value=\"Send\" \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t<div class=\"js-popup-form-close popup-form-close icon-close\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer&#8217;s shopping behavior is changing. UX helps you keep up Many e-shops are underperforming because they were designed without the end-user in mind. In these situations,&nbsp;executives or even IT developers who think they know their clients typically make important decisions.&nbsp; As a result, websites are designed for the stakeholders and not for the customers. All this can be prevented with the UX approach. ROI of UX Typical business areas that can improve&nbsp;ROI&nbsp;(return of investment) from user experience are: Revenue Support costs Customer retention Development costs Team productivity Time to market How do we execute UX design UX is not just about research and design. It\u2019s about a holistic strategy. You\u2019re creating a vision and a plan that will both delight users and provide tangible business results. We involve end users throughout the design and development to ensure our frontends are fully usable and provide an engaging and enjoyable user experience. We are analyzing data, interviewing users and observing them while they interact with the e-shop.&nbsp; In turn, those can be applied to prototype e-shop that better serve the client&#8217;s needs. With continuous testing and adjustments, we can help you improve conversions and ease of use, reduce mistakes and increase overall customer satisfaction.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9252","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX &amp; CX Design - MageXo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magexo.cz\/en\/ux-cx-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX &amp; CX Design - MageXo\" \/>\n<meta property=\"og:description\" content=\"Customer&#8217;s shopping behavior is changing. UX helps you keep up Many e-shops are underperforming because they were designed without the end-user in mind. In these situations,&nbsp;executives or even IT developers who think they know their clients typically make important decisions.&nbsp; As a result, websites are designed for the stakeholders and not for the customers. All this can be prevented with the UX approach. ROI of UX Typical business areas that can improve&nbsp;ROI&nbsp;(return of investment) from user experience are: Revenue Support costs Customer retention Development costs Team productivity Time to market How do we execute UX design UX is not just about research and design. It\u2019s about a holistic strategy. You\u2019re creating a vision and a plan that will both delight users and provide tangible business results. We involve end users throughout the design and development to ensure our frontends are fully usable and provide an engaging and enjoyable user experience. We are analyzing data, interviewing users and observing them while they interact with the e-shop.&nbsp; In turn, those can be applied to prototype e-shop that better serve the client&#8217;s needs. 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