{"id":21553,"date":"2025-06-18T12:54:36","date_gmt":"2025-06-18T12:54:36","guid":{"rendered":"https:\/\/www.magexo.cz\/references\/case-study-truelife\/"},"modified":"2025-07-17T12:10:50","modified_gmt":"2025-07-17T12:10:50","slug":"case-study-truelife","status":"publish","type":"page","link":"https:\/\/www.magexo.cz\/en\/references\/case-study-truelife\/","title":{"rendered":"Case Study TrueLife"},"content":{"rendered":"\t<div class=\"block-page-header\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"block-page-header__title section-title\">TrueLife: 7 Markets on Shopify Plus<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"block-page-header__text section-text\"><p><span style=\"font-weight: 400;\">A localized multilingual e-store on Shopify Plus for TrueLife<\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"block-image-banner\">\n\t\t<div class=\"block-image-banner-box block-image-banner-box--fullwidth\">\n\t\t\t\t\t\t\t<img data-aspectratio=\"1920\/644\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"1920\" height=\"644\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/header_TrueLife-1920x644.jpg\" class=\"attachment-1920x644 size-1920x644 lazyload\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-client-stripe\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-client-stripe-box\">\n\t\t\t\t<div class=\"block-client-stripe-box-content\">\n\t\t\t\t\t<div class=\"block-client-stripe-box-content__title\">Client<\/div>\n\t\t\t\t\t<div class=\"block-client-stripe-box-content__text\"><p><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/truelife.eu\">TrueLife<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> develops smart devices for health and personal care &#8211; from air purifiers to toothbrushes and contactless thermometers. In 2024, the brand decided to significantly boost its D2C strategy with a new platform tailored to customers across both CEE and DACH regions.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-client-stripe-box-logo\">\n\t\t\t\t\t<img data-aspectratio=\"212\/118\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"212\" height=\"118\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/truelife_logo-212x118.png\" class=\"attachment-212x999 size-212x999 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/truelife_logo-212x118.png 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/truelife_logo-300x167.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/truelife_logo-260x144.png 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/truelife_logo-384x213.png 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/truelife_logo.png 425w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-info-stripes\">\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--orange\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/492\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"492\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/TrueLife_hair_dryer_wide-960x492.jpg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Brief<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><p><span style=\"font-weight: 400;\">Magexo was tasked with building an online store that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increases the<\/span><b> share of B2C revenue<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launches simultaneously in <\/span><b>7 markets (6 currencies, 7 languages)<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivers a top-tier customer experience from first click to checkout.<\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--grey\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/492\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"492\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Truelife_SonicBrush-960x492.jpeg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Challenges<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expanding into multiple markets<\/b><span style=\"font-weight: 400;\"> without waiting for full ERP\/PIM integration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining a <\/span><b>consistent visual identity<\/b><span style=\"font-weight: 400;\"> across all languages and sales channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing a rich product catalog with multilingual descriptions and variants.<\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\t<div class=\"block-text-stripe block-text-stripe--orange\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-text-stripe__text\"><p style=\"text-align: center;\"><b>Facing similar challenges<\/b><span style=\"font-weight: 400;\"> while expanding your e-commerce business?<\/span> <a href=\"https:\/\/calendly.com\/kramarm\/e-commerce-consultation\" target=\"_blank\" rel=\"noopener\">Book your consultation here<\/a>.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-image-banner\">\n\t\t<div class=\"block-image-banner-box block-image-banner-box--box\">\n\t\t\t\t\t\t\t<img data-aspectratio=\"956\/636\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"956\" height=\"636\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/TrueLife_homepage_986x636-956x636.jpg\" class=\"attachment-956x636 size-956x636 lazyload\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-info-stripes\">\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--grey\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/492\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"492\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/TrueLife_nanny_2-960x492.jpeg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Solution<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li><b>Shopify Plus + Markets<\/b><span style=\"font-weight: 400;\"> for centralized domain, currency, and tax management.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optimized <\/span><b>premium Shopify theme<\/b><span style=\"font-weight: 400;\"> adapted to Core Web Vitals principles (LCP, CLS, INP).<\/span><\/li>\n<li><b>Temporary data feeds via<\/b> <b>CSV \u2192 Keboola \u2192 Shopify API<\/b><span style=\"font-weight: 400;\"> \u2013 client managed the pipeline; Magexo provided the API contract and sandbox.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enhanced functionality via trusted apps for comparison, reviews, wishlist, and local delivery options.\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--orange\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/492\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"492\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/TrueLife_G9-960x492.jpeg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Results &#038; Benefits<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Centralized admin<\/b><span style=\"font-weight: 400;\"> for 7 markets, 6 currencies, and 7 language versions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faster time-to-market<\/b><span style=\"font-weight: 400;\"> \u2013 all versions launched in a short cycle without ERP dependency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved shopping experience<\/b><span style=\"font-weight: 400;\"> through wishlist, intuitive filtering, and localized checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplified content management<\/b> \u2013 translations handled via Translate &amp; Adapt; unified components for banners and content sections.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\t<div class=\"block-cta\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-cta-content\">\n\t\t\t\t\t\t\t\t<div class=\"block-cta__title\">What\u2019s the takeaway?<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta__text\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The TrueLife project proves that with<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.magexo.cz\/shopify-plus\/\" target=\"_blank\" rel=\"noopener\">Shopify Plus<\/a><\/span><span style=\"font-weight: 400;\">\u00a0and an agile approach, it\u2019s possible to launch a fully localized online store across Central and Western Europe in a rapid, iterative cycle.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Planning a similar upgrade? Let\u2019s talk about how Shopify Plus can accelerate your business growth.<\/b><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact-photo\"><img data-aspectratio=\"100\/100\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"100\" height=\"100\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-100x100.jpg\" class=\"attachment-100x100 size-100x100 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-100x100.jpg 100w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-150x150@2x.jpg 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-150x150.jpg 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-260x260.jpg 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-384x384.jpg 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-212x212.jpg 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar.jpg 416w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact-name\">Miro Kramar<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-button\">\n\t\t\t\t\t<a class=\"btn btn--job\" href=\"https:\/\/www.magexo.cz\/shopify-plus\/#contacts\" target=\"\">I want Shopify Plus<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":20768,"parent":21522,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-blocks.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21553","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study TrueLife - MageXo<\/title>\n<meta name=\"description\" content=\"Localized and scalable e-store for 7 markets on Shopify Plus for TrueLife, a manufacturer of smart health and care devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magexo.cz\/en\/references\/case-study-truelife\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study TrueLife - MageXo\" \/>\n<meta property=\"og:description\" content=\"Localized and scalable e-store for 7 markets on Shopify Plus for TrueLife, a manufacturer of smart health and care devices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magexo.cz\/en\/references\/case-study-truelife\/\" \/>\n<meta property=\"og:site_name\" content=\"MageXo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T12:10:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Truelife_SonicBrush.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.magexo.cz\/en\/references\/case-study-truelife\/\",\"url\":\"https:\/\/www.magexo.cz\/en\/references\/case-study-truelife\/\",\"name\":\"Case Study TrueLife - 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