{"id":21544,"date":"2025-06-25T16:24:01","date_gmt":"2025-06-25T16:24:01","guid":{"rendered":"https:\/\/www.magexo.cz\/references\/case-study-kofola\/"},"modified":"2025-07-17T12:08:50","modified_gmt":"2025-07-17T12:08:50","slug":"case-study-kofola","status":"publish","type":"page","link":"https:\/\/www.magexo.cz\/en\/references\/case-study-kofola\/","title":{"rendered":"Case Study Kofola"},"content":{"rendered":"\t<div class=\"block-page-header\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"block-page-header__title section-title\">Kofola: E-Commerce Platform and Marketplace<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"block-page-header__text section-text\"><p><span style=\"font-weight: 400;\">A scalable B2B and D2C multi-store platform built on Adobe Commerce and a marketplace for the Kofola \u010ceskoSlovensko Group<\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"block-image-banner\">\n\t\t<div class=\"block-image-banner-box block-image-banner-box--fullwidth\">\n\t\t\t\t\t\t\t<img data-aspectratio=\"1844\/644\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"1844\" height=\"644\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_background-1844x644.webp\" class=\"attachment-1920x644 size-1920x644 lazyload\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-client-stripe\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-client-stripe-box\">\n\t\t\t\t<div class=\"block-client-stripe-box-content\">\n\t\t\t\t\t<div class=\"block-client-stripe-box-content__title\">Client<\/div>\n\t\t\t\t\t<div class=\"block-client-stripe-box-content__text\"><p><span style=\"font-weight: 400;\">The <\/span><b>Kofola \u010ceskoSlovensko<\/b><span style=\"font-weight: 400;\"> Group is one of the largest producers of non-alcoholic beverages in Central and Eastern Europe. It owns iconic brands such as Kofola, Rajec, Ugo, Ondr\u00e1\u0161ovka, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2021, the management decided to transform its traditional distribution model and get closer to both end customers and business partners through a proprietary digital platform. To implement this comprehensive <\/span><b>Direct-to-Customer (D2C) and B2B<\/b><span style=\"font-weight: 400;\"> strategy, Kofola chose us.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-client-stripe-box-logo\">\n\t\t\t\t\t<img data-aspectratio=\"212\/118\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"212\" height=\"118\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Kofola_logo-212x118.png\" class=\"attachment-212x999 size-212x999 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Kofola_logo-212x118.png 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Kofola_logo-300x167.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Kofola_logo-260x144.png 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Kofola_logo-384x213.png 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Kofola_logo.png 425w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-info-stripes\">\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--grey\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"650\/433\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"650\" height=\"433\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa.png\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa.png 650w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa-300x200.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa-450x300.png 450w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa-260x173.png 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa-384x256.png 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa-212x141.png 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_targa-300x200@2x.png 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Challenges<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li><b>A fragmented digital ecosystem<\/b><span style=\"font-weight: 400;\"> \u2013 separate e-shops and ordering channels for each brand and market.<\/span><\/li>\n<li><b>The need to build a unified marketplace<\/b><span style=\"font-weight: 400;\"> for both third-party vendors and in-house brands, enabling quick vendor onboarding and product assortment expansion.<\/span><\/li>\n<li><b>Dependency on offline orders <\/b><span style=\"font-weight: 400;\">(call centers, sales reps) slowed down growth and increased costs.<\/span><\/li>\n<li><b>Limited integration with SAP<\/b><span style=\"font-weight: 400;\">; pricing and inventory data were not available in real time.<\/span><\/li>\n<li><b>The need to scale across multiple countries<\/b> while maintaining unified administration and user experience.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\t<div class=\"block-text-stripe block-text-stripe--orange\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-text-stripe__text\"><p style=\"text-align: center;\"><strong><b>Do you have a similar intention as Kofola?<\/b><span style=\"font-weight: 400;\"> Want to build a B2B\/D2C e-store or marketplace?<\/span><\/strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/calendly.com\/kramarm\/e-commerce-consultation\" target=\"_blank\" rel=\"noopener\">Rezervujte Book your consltation here<\/a><\/span>.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-image-banner\">\n\t\t<div class=\"block-image-banner-box block-image-banner-box--box\">\n\t\t\t\t\t\t\t<img data-aspectratio=\"956\/636\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"956\" height=\"636\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/Supplo_homepage-956x636.jpg\" class=\"attachment-956x636 size-956x636 lazyload\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-info-stripes\">\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--grey\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/415\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"415\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_salat-960x415.webp\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Solution<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Unified multi-store platform<\/b> built on <\/span><b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.magexo.cz\/adobe-commerce\/\">Adobe Commerce<\/a><\/span> (Magento 2) <\/b><span style=\"font-weight: 400;\">using a single-instance architecture.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PWA frontend<\/b><span style=\"font-weight: 400;\"> for sub-second loading times and a smooth mobile user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.magexo.cz\/marketplace\/\"><b><span style=\"text-decoration: underline;\">Mirakl Marektplace<\/span><\/b><\/a><span style=\"font-weight: 400;\"> \u2013 <\/span><span style=\"font-weight: 400;\">an integrated module for managing third-party offers and scaling the assortment without modifying the core code.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hybrid\u00a0integration layer<span style=\"font-weight: 400;\"> (SOAP API + CSV) connecting to SAP and other internal systems.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continuous development of new projects<\/b><span style=\"font-weight: 400;\"> \u2013 Supplo extends the Kofola platform with a price-transparent purchasing process and B2B self-service functionality.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--orange\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"650\/434\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"650\" height=\"434\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr.jpg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr.jpg 650w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr-300x200.jpg 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr-450x300.jpg 450w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr-260x174.jpg 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr-384x256.jpg 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr-212x142.jpg 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_pulitr-300x200@2x.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Results &#038; Benefits<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High <b>adoption of digital ordering<\/b> in the pilot market within the first months.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Significant GMV growth<span style=\"font-weight: 400;\"> after pricing unification and platform rollout.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faster order processing<span style=\"font-weight: 400;\"> thanks to automated pricing and inventory data from SAP.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Sub<\/b><\/span><b>-second loading time<\/b><span style=\"font-weight: 400;\"> for main pages (internal Lighthouse measurements).<\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--grey\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"591\/444\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"591\" height=\"444\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_hands_narrow_2.jpg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_hands_narrow_2.jpg 591w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_hands_narrow_2-300x225.jpg 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_hands_narrow_2-450x338.jpg 450w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_hands_narrow_2-260x195.jpg 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_hands_narrow_2-384x288.jpg 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/kofola_hands_narrow_2-212x159.jpg 212w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">And it doesn\u2019t stop there\u2026<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><p><span style=\"font-weight: 400;\">MageXo and Kofola <\/span><b>continue to innovate:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supplo Marketplace for HoReCa<\/b><span style=\"font-weight: 400;\">: vendor onboarding, approval workflows, and a unified offering of products and services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fast rollout of new brand shops<\/b><span style=\"font-weight: 400;\"> across CEE regions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Expansion into <b>B2B self-service<\/b>, loyalty programs, and real-time reporting.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\t<div class=\"block-cta\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-cta-content\">\n\t\t\t\t\t\t\t\t<div class=\"block-cta__title\">What\u2019s the takeaway?<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta__text\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The implementation of <b>Kofola Market<\/b> and the development of the <\/span><span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.supplo.cz\"><b>Supplo Marketplace<\/b><\/a><\/span><span style=\"font-weight: 400;\"> prove that a well-crafted e-commerce strategy combining <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.magexo.cz\/adobe-commerce\/\">Adobe Commerce<\/a><\/span><span style=\"font-weight: 400;\"> and <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.magexo.cz\/marketplace\/\">Mirakl Marketplace<\/a><\/span><\/span><span style=\"font-weight: 400;\"> can deliver scalable results in both B2B and D2C segments.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Want a similar solution for your brand?<\/span><b> Contact us and let\u2019s talk about how we can accelerate your growth.<\/b><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact-photo\"><img data-aspectratio=\"100\/100\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"100\" height=\"100\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-100x100.jpg\" class=\"attachment-100x100 size-100x100 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-100x100.jpg 100w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-150x150@2x.jpg 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-150x150.jpg 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-260x260.jpg 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-384x384.jpg 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-212x212.jpg 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar.jpg 416w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact-name\">Miro Kramar<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-button\">\n\t\t\t\t\t<a class=\"btn btn--job\" href=\"https:\/\/www.magexo.cz\/adobe-commerce\/#contacts\" target=\"\">Learn more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":20915,"parent":21522,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-blocks.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21544","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study Kofola - MageXo<\/title>\n<meta name=\"description\" content=\"Scalable B2B and D2C multi-store platform built on Adobe Commerce and marketplace for Kofola \u010ceskoSlovensko group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magexo.cz\/en\/references\/case-study-kofola\/\" 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