{"id":21538,"date":"2025-06-25T11:03:03","date_gmt":"2025-06-25T11:03:03","guid":{"rendered":"https:\/\/www.magexo.cz\/references\/case-study-dspot\/"},"modified":"2025-07-16T14:12:11","modified_gmt":"2025-07-16T14:12:11","slug":"case-study-dspot","status":"publish","type":"page","link":"https:\/\/www.magexo.cz\/en\/references\/case-study-dspot\/","title":{"rendered":"Case Study dspot"},"content":{"rendered":"\t<div class=\"block-page-header\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"block-page-header__title section-title\">dspot: B2B E\u2011store Built on Shopify Basic<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"block-page-header__text section-text\"><p><span style=\"font-weight: 400;\">A fully functional B2B store on the Shopify Basic plan \u2013 smart, scalable, and cost-effective.<\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"block-image-banner\">\n\t\t<div class=\"block-image-banner-box block-image-banner-box--fullwidth\">\n\t\t\t\t\t\t\t<img data-aspectratio=\"1280\/644\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"1280\" height=\"644\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/technology_background-1280x644.jpeg\" class=\"attachment-1920x644 size-1920x644 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/technology_background-1280x644.jpeg 1280w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/technology_background-263x132.jpeg 263w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-client-stripe\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-client-stripe-box\">\n\t\t\t\t<div class=\"block-client-stripe-box-content\">\n\t\t\t\t\t<div class=\"block-client-stripe-box-content__title\">Client<\/div>\n\t\t\t\t\t<div class=\"block-client-stripe-box-content__text\"><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.dspot.cz\"><b>dspot<\/b><\/a><\/span><span style=\"font-weight: 400;\"> supplies professional hardware to business customers across seven European markets. The goal was to maintain low operational costs while delivering a robust B2B experience &#8211; all on the standard <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.magexo.cz\/shopify\/\">Shopify Basic<\/a><\/span><span style=\"font-weight: 400;\"> plan.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-client-stripe-box-logo\">\n\t\t\t\t\t<img data-aspectratio=\"212\/118\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"212\" height=\"118\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/logo_dspot-212x118.png\" class=\"attachment-212x999 size-212x999 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/logo_dspot-212x118.png 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/logo_dspot-300x167.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/logo_dspot-260x144.png 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/logo_dspot-384x213.png 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/logo_dspot.png 425w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-info-stripes\">\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--grey\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/492\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"492\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/laptop_background-960x492.jpeg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Challenges<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multiple billing addresses<span style=\"font-weight: 400;\"> per user &#8211; a feature typically available only on Shopify Plus.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom pricing<span style=\"font-weight: 400;\"> and dynamic market\/currency assignment at checkout.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invoicing system tailored<span style=\"font-weight: 400;\"> to internal requirements, without incurring 2% fees from third-party apps.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Low TCO<\/b> (total cost of ownership) &#8211; avoiding expensive plans or marketplace-based apps.<br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\t<div class=\"block-text-stripe block-text-stripe--orange\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-text-stripe__text\"><p style=\"text-align: center;\"><b>Facing similar B2B challenges?<\/b> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/calendly.com\/kramarm\/e-commerce-consultation\" target=\"_blank\" rel=\"noopener\">Book your consultation here<\/a><\/span>.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-image-banner\">\n\t\t<div class=\"block-image-banner-box block-image-banner-box--box\">\n\t\t\t\t\t\t\t<img data-aspectratio=\"956\/636\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"956\" height=\"636\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/dspot_homepage-956x636.jpg\" class=\"attachment-956x636 size-956x636 lazyload\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\t<div class=\"block-info-stripes\">\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--grey\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/492\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"492\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/keyboard_blue-960x492.jpeg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Solution<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom UI component <span style=\"font-weight: 400;\">in the Dawn theme \u2013 allows users to select a saved billing address before checkout. The component calls a Node.js microservice, which sets the selected address as the default in the Shopify customer profile.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Draft\u2011order checkout <span style=\"font-weight: 400;\">\u2013 <\/span><\/b><span style=\"font-weight: 400;\">once the address is selected, a draft order is created with custom pricing and market assignment based on the selected address.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Node.js invoice microservice <span style=\"font-weight: 400;\">(Easy-Invoice) \u2013 generates comprehensive PDF invoices, eliminating the need for external billing apps and ensuring price consistency with the online store.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Nodemailer + Microsoft Exchange <\/b>\u2013 invoices are sent directly from dspot\u2019s Exchange account via a custom admin action.<br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-info-stripe-row block-info-stripe-row--orange\">\n\t\t\t\t<div class=\"block-info-stripe-row-image\">\n\t\t\t\t\t<img data-aspectratio=\"960\/492\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"960\" height=\"492\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/technology_background-960x492.jpeg\" class=\"attachment-960x492 size-960x492 lazyload\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-info-stripe-row-content\">\n\t\t\t\t\t<div class=\"block-info-stripe-row-content-box\">\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__title\">Results &#038; Benefits<\/div>\n\t\t\t\t\t\t<div class=\"block-info-stripe-row-content__text\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A fully functional B2B e-store <span style=\"font-weight: 400;\">on Shopify Basic, without needing to upgrade to Plus.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lower operational costs<span style=\"font-weight: 400;\"> \u2013 thanks to a custom invoice service, no need for paid apps.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>9.4% conversion rate<span style=\"font-weight: 400;\"> (May\u2013October 2024), driven by a streamlined ordering process.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Flexible address management<\/b>\u2013 corporate buyers can easily switch billing information without customer support intervention.<br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\t<div class=\"block-cta\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"block-cta-content\">\n\t\t\t\t\t\t\t\t<div class=\"block-cta__title\">What\u2019s the takeaway?<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta__text\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The dspot project proves that even on <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.magexo.cz\/shopify\/\">Shopify Basic<\/a><\/span><span style=\"font-weight: 400;\">, it\u2019s possible to build a robust B2B solution using smart microservices and custom UI elements.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Looking for a similar approach? Let\u2019s discuss how Shopify can help streamline and scale your business.<\/b><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact-photo\"><img data-aspectratio=\"100\/100\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"100\" height=\"100\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-100x100.jpg\" class=\"attachment-100x100 size-100x100 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-100x100.jpg 100w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-150x150@2x.jpg 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-150x150.jpg 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-260x260.jpg 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-384x384.jpg 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar-212x212.jpg 212w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2025\/06\/miro-kramar.jpg 416w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-contact-name\">Miro Kramar<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-button\">\n\t\t\t\t\t<a class=\"btn btn--job\" href=\"https:\/\/www.magexo.cz\/shopify\/#contacts\" target=\"\">I want Shopify<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":20895,"parent":21522,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-blocks.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21538","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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