{"id":19969,"date":"2024-09-24T08:28:57","date_gmt":"2024-09-24T08:28:57","guid":{"rendered":"https:\/\/www.magexo.cz\/case-study-shopex-cz-by-pva-expo-praha\/"},"modified":"2025-03-20T11:22:11","modified_gmt":"2025-03-20T11:22:11","slug":"case-study-shopex-cz-by-pva-expo-praha","status":"publish","type":"page","link":"https:\/\/www.magexo.cz\/en\/case-study-shopex-cz-by-pva-expo-praha\/","title":{"rendered":"Case study Shopex.cz by PVA EXPO PRAHA"},"content":{"rendered":"\n<p><a href=\"https:\/\/shopex.cz\">Shopex.cz<\/a> is a marketplace platform that offers a wide selection of popular products and other services related to trade fairs organized by the company ABF. The history of trade fairs and exhibitions in the premises of PVA EXPO PRAHA in Let\u0148any dates back to 1993, when the first professional events were held there. The vision of the project is to offer exhibitors a platform where they can offer their quality products and at the same time offer visitors a unified place with the top products from the trade fair they visited.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-1024x576.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"shopex\" data-rl_caption=\"\" title=\"shopex\"><img data-aspectratio=\"1024\/576\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"19659\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-1024x576.png\" alt=\"shopex.cz marketplace\" class=\"wp-image-19659 lazyload\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-1024x576.png 1024w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-300x169.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-1536x863.png 1536w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-768x432.png 768w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-450x253.png 450w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-260x146.png 260w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-384x216.png 384w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex.png 1708w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/shopex-300x169@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">What was the main challenge of the project?<\/mark><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Shopex was faced with a major challenge, which was the missing strategy of digitalization of the trade fair business. This lack prevented from reaching the full potential of digital transformation, which had a direct impact on the performance of the entire e-commerce platform. The slow development of e-commerce caused a growing backlog that took disproportionately longer to resolve. In addition, challenging maintenance of the open source marketplace system, along with inappropriately targeted marketing and diverted branding, resulted in a large number of products underperforming. This combination of factors inhibited the overall growth and development of the company.<\/span><\/p>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Our solution<\/mark><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Based on the key challenges identified, we provided the client with a comprehensive solution aimed at improving their e-commerce.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><b>Consultation<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We developed a plan that ensured better integration of digital tools and technologies into existing processes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We helped the client define key priorities that ensured efficient resource allocation and faster achievement of business goals.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Development<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our developers were involved in optimizing the platform, contributing to more efficient project management and faster change implementation.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our interventions have significantly improved the transactional experience of vendors on the platform. We streamlined processes, resulting in smoother interactions and higher vendor satisfaction.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We also optimized the return process for shoppers, which helped improve the customer experience and reduce the operational costs associated with this process.<\/span><\/li>\n<\/ul>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>What were the benefits for the client?<\/strong><\/mark><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our involvement brought significant qualitative improvements. The optimization of development processes led to greater efficiency, which enabled a faster response to market demands. Improving the sales force experience on the platform contributed to smoother interactions and better customer relationships. Through our collaboration, the client was able to better understand their digital transformation strategy, leading to a shift in online sales.<\/span><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/nikodem.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"nikodem\" data-rl_caption=\"\" title=\"nikodem\"><img data-aspectratio=\"300\/300\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/nikodem.png\" alt=\"\" class=\"wp-image-19680 lazyload\" data-srcset=\"https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/nikodem-150x150@2x.png 300w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/nikodem-150x150.png 150w, https:\/\/www.magexo.cz\/coGhk58axEfl4\/uploads\/2024\/09\/nikodem-260x260.png 260w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\" style=\"font-style:normal;font-weight:400\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>What does Radek Nykod\u00e9m, CEO of Shopex.cz, say?<\/strong><br>&#8220;We have managed to improve the process of working with customers and reduce the cost of product returns. Along with the development of the new part of the platform, we have optimized other parts of the system, which were linked to it. Thanks to this, we were able to rebuild the system of marketing events and work with new customers. Connecting to other systems was seamless.&#8221;<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>What did we take away from it?<\/strong><\/mark><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our solutions have proven that a strategic consulting and technical support approach can help clients not only improve operational processes, but also better respond to market challenges. In this case, we helped the client identify areas where rapid improvements could be made, while providing them with the tools and capacity to implement them.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For other clients, this means that even in situations where the business model needs to be rethought, our services can be a key success factor. The lessons learned from this project can be useful for companies facing similar challenges and needing to adapt their processes quickly and efficiently to new market conditions.<\/span><\/p>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>Are you facing similar challenges?<\/strong><\/mark><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you&#8217;re looking for a way to optimize your e-commerce platform or digitize your business, don&#8217;t hesitate to contact us. You can <\/span><a href=\"https:\/\/calendly.com\/krejcif\/30min\"><span style=\"font-weight: 400;\">book an appointment here<\/span><\/a><span style=\"font-weight: 400;\">. We&#8217;d be happy to discuss with you how we can help you achieve your goals and bring real results to your business.<\/span><\/p>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: center;\">\t<div id=\"popup-form\" class=\"popup-form-wrapp\"> \n\t\t<a class=\"js-popup-form-open btn btn--job\" href=\"#\">I want a marketplace<\/a>\n\t\t<div class=\"js-popup-form popup-form\">\n\t\t\t<div class=\"js-popup-form-close popup-form-background\"><\/div>\n\t\t\t<div class=\"popup-form-box\">\n\t\t\t\t<div class=\"popup-form-container\">\n\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f763-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/19969#wpcf7-f763-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"763\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f763-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"4.5.0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"form-box\">\n\t<div class=\"form-box-section form-box-section--thin\">\n\t\t<div class=\"form-box-section__title\">\n\t\t\t<p>Let's talk\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form-box-section__text\">\n\t\t\t<p><a href=\"https:\/\/calendly.com\/kramarm\/e-commerce-consultation?month=2023-10\" style=\"text-decoration: underline; font-weight: bold;\">Book your meeting here<\/a> or fill out the quick form and we will get back to you as soon as possible:\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your contact e-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel-523\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your contact phone\" value=\"\" type=\"tel\" name=\"tel-523\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div class=\"form-col form-col--required\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your message (description of what you need help with, etc.)\" name=\"your-message\"><\/textarea><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row\">\n\t\t\t<div style=\"text-align: center\" class=\"form-col\">\n\t\t\t\t<p>I confirm the processing <a href=\"https:\/\/www.magexo.cz\/en\/consent-to-the-processing-of-personal-data\/\" target=\"_blank\"> of my personal data.<\/a>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-row form-row--btn\">\n\t\t\t<div class=\"form-col\">\n\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<p><span id=\"wpcf7-6a08ebf248fd0-wrapper\" class=\"wpcf7-form-control-wrap email-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-6a08ebf248fd0-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6a08ebf248fd0-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"email\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n\t\t<\/p>\n\t\t<div class=\"form-row form-row--btn\">\n\t\t\t<div class=\"form-col form-col--center\">\n\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn\" type=\"submit\" value=\"Send\" \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t<div class=\"js-popup-form-close popup-form-close icon-close\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/p>","protected":false},"excerpt":{"rendered":"<p>Shopex.cz is a marketplace platform that offers a wide selection of popular products and other services related to trade fairs organized by the company ABF. The history of trade fairs and exhibitions in the premises of PVA EXPO PRAHA in Let\u0148any dates back to 1993, when the first professional events were held there. The vision of the project is to offer exhibitors a platform where they can offer their quality products and at the same time offer visitors a unified place with the top products from the trade fair they visited.<\/p>\n","protected":false},"author":12,"featured_media":19660,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19969","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study Shopex.cz by PVA EXPO PRAHA - MageXo<\/title>\n<meta name=\"description\" content=\"Case study spolupr\u00e1ce se Shopex.cz, marketplace platformou se \u0161irok\u00fdm v\u00fdb\u011brem obl\u00edben\u00fdch produkt\u016f a dal\u0161\u00edch slu\u017eeb spojen\u00fdch s veletrhy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magexo.cz\/en\/case-study-shopex-cz-by-pva-expo-praha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study Shopex.cz by PVA EXPO PRAHA - 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